As studies have shown, there is a potential of a high dropout if customers are redirected to another application or page because they have the fear that a re-direct leads them to information that is less relevant and not individualised for them.
The ‘Credit Card Application Story’ shows an example of a promotional bankmail that is sent to a customer or prospect who has regularly visited the credit card section of the website of a bank. Based on the profile, a number of applicable cards are presented in the communication. It’s possible to easily filter the credit cards and browse through them, within that same communication, so without a dropout risk.
With the Scriptura Web Designer, creating stunning, personalised, responsive and interactive communications is easier than ever for a business user without a background in web development or experience with HTML.