The secret mission to Customer Centricity
Within a Customer Experience setting the importance of the customer’s preferences is often overlooked.
- Do you know which type of communication your customer expects?
- Do you know which channel they prefer and when they do not want to be disturbed?
- And if you do, do you have the technology to deliver that specific message at the right moment via an appropriate channel?
Individualised communication is clearly more than addressing someone by name and the customer journey doesn’t end after the on-boarding phase. Make the most out of every customer touchpoint, whether it is marketing communication, service communication or a combination of both. Digitally or old-school printed communication? We provide you the freedom to follow your customer’s choice.