The time that businesses told their customers what they should purchase is completely over. Customer centricity is not a new phenomenon, but now we’re facing a new phase, the customers are in charge. Businesses need to reinvent themselves to gain and keep the customers’ loyalty. The relationship an organization has with its customers is the key factor to gain and retain customers.
Customer Communications Management was brought to life as larger organizations needed to make their document creation and delivery processes more efficient. In the meantime CCM has evolved to providing a set of solutions that takes into account multiple languages,multiple brands, multiple communication channels, improved document modification enablement, communication follow-up, customer interaction, dynamic communications, etc. CCM can make internal operations more efficient and reduce the need for IT interventions, which enables businesses to be better organized and to increase customer attention while reducing costs.