Scriptura Web designer: The Pension Certificate Story

If you want a customer to take action, you need to remove all friction. Let’s take the example of a tax certificate needed in Belgium to deduct an investment in a pension savings fund from your taxes. It is an official document banks are obligated to send.  Most of the time the delivery of this document is done without looking at the opportunity behind this obligation. An opportunity which highlights the benefits of the fund or tightens the relationship with the customer.

Why not embrace technology and handle it differently. A digital experience that highlights the benefits of the fund by predicting itsreturn upon retirement. You can even include a call-to-action to turn customers that invest in the fund on a ad-hoc yearly basis into customers that regularly deposit money in the fund or have them increase the amount. Even the advertisement is part of this communication and can help you cross-sell. No need to re-direct to another page or application and risk a drop-out. And the certificate itself can be downloaded straight from this page, no email, no stamps

With the Scriptura Web Designer, creating stunning, personalised, responsive and interactive communications is easier than ever for a business user without a background in web development or experience with HTML.

videoiconAsset 2-8
videoiconAsset 2-8

Scriptura Web designer: The Pension Certificate Story

If you want a customer to take action, you need to remove all friction. Let’s take the example of a tax certificate needed in Belgium to deduct an investment in a pension savings fund from your taxes. It is an official document banks are obligated to send.  Most of the time the delivery of this document is done without looking at the opportunity behind this obligation. An opportunity which highlights the benefits of the fund or tightens the relationship with the customer.

Why not embrace technology and handle it differently. A digital experience that highlights the benefits of the fund by predicting itsreturn upon retirement. You can even include a call-to-action to turn customers that invest in the fund on a ad-hoc yearly basis into customers that regularly deposit money in the fund or have them increase the amount. Even the advertisement is part of this communication and can help you cross-sell. No need to re-direct to another page or application and risk a drop-out. And the certificate itself can be downloaded straight from this page, no email, no stamps

With the Scriptura Web Designer, creating stunning, personalised, responsive and interactive communications is easier than ever for a business user without a background in web development or experience with HTML.

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