David Geleyn, CTO from UnifiedPost, will give a presentation on June 20:
Customers live frentic lives. Maintaining relationships with organisations is obviously not their first concern. Who loves to spend time in a relationship with a bank, insurance company or energy provider? That’s why a relationship between a customer and an organisation has to be effortless and geared to face the customer challenges.
Customer Experience (CX) has gained momentum the last couple of years and the role of customer communications in CX may not be underestimated. Relevant, individually tailored communications, that make it easy to act, increase CX, brand image and ultimately customer loyalty. To realize such communications, access to data is imperative. In many organizations, that data is scattered across business units and different solutions. How do you turn that scattered data into consistent, relevant and valuable communications?