Company Narrative

We hope our story inspires you

Company Narrative

We hope our story inspires you

Historically, customer communications were primarily print-based with little regard to what we needed and wanted. The amount of data available for analysis was limited, so communications were based on assumptions, and were often impersonal. Due to collaboration difficulties, there was little cohesion between company departments. The siloing that resulted from each department using its own systems meant we would annoyingly receive multiple and/or duplicate communications on the same topic. The rudimentary techniques used required heavy involvement of company IT departments, which meant inefficiency and a lack of timely communication deliveries. However, the digital revolution created a new paradigm.

In today’s digital age, we are always online and connected – even when we are on the go. As a result, our use of mobile devices is sharply on the rise, and communications should reflect that. The widespread use of social media to praise or criticize is as influential on company branding as a company’s marketing campaigns. Because we are actively engaged, information is captured and logged everywhere, creating extremely large data sets. This data can be analyzed to reveal patterns, trends, and associations related to customers and their interactions. Now there is actually an overflow of data, and companies struggle with how to utilize it all effectively.

More and more organizations are taking the outside-in approach to communications by making customer experience a priority. Technological advances in robotics, AI, and the Internet of Things (IoT) will make future customer communication look much different than it does now.  Robots using AI are beginning to sift through and analyze big data, which will allow businesses to use their human resources more effectively and provide a better customer experience. Advances in computers and devices such as wearable tech will make communications faster. As a result, customers will receive contextually appropriate messages at exactly the right time. The challenge will be to protect the privacy of the customer and keep messaging useful and relevant without being intrusive.

As digital databases grow in size and become more important to business, the need for marketing managers to look for new channels to reach prospects is greater than ever.  Stricter privacy regulations may require combining marketing communications with transactional communications as one way to maintain compliance.

As these emerging channels and tools affect our preferred means of communication, it will be essential for businesses to use innovative thinking and take a more connected and integrated approach that empowers business users, improving agility and communications speed with their customers.  How will you meet the challenges of customer communications? You will need innovative solutions in this rapidly changing digital landscape. You want simple solutions that recognize the importance of creating and keeping real connections with every customer while protecting their privacy. You want solutions that save you time and money by empowering business users and that remove the burden of dealing with complex technical issues through managed services – the vendor handles the technical side, allowing you to concentrate on your messaging. You need a solution from an organization that is passionate, authentic, and forward-thinking – a company that is “big enough to cope, but small enough to care”.

Historically, customer communications were primarily print-based with little regard to what we needed and wanted. The amount of data available for analysis was limited, so communications were based on assumptions, and were often impersonal. Due to collaboration difficulties, there was little cohesion between company departments. The siloing that resulted from each department using its own systems meant we would annoyingly receive multiple and/or duplicate communications on the same topic. The rudimentary techniques used required heavy involvement of company IT departments, which meant inefficiency and a lack of timely communication deliveries. However, the digital revolution created a new paradigm.

In today’s digital age, we are always online and connected – even when we are on the go. As a result, our use of mobile devices is sharply on the rise, and communications should reflect that. The widespread use of social media to praise or criticize is as influential on company branding as a company’s marketing campaigns. Because we are actively engaged, information is captured and logged everywhere, creating extremely large data sets. This data can be analyzed to reveal patterns, trends, and associations related to customers and their interactions. Now there is actually an overflow of data, and companies struggle with how to utilize it all effectively.

More and more organizations are taking the outside-in approach to communications by making customer experience a priority. Technological advances in robotics, AI, and the Internet of Things (IoT) will make future customer communication look much different than it does now.  Robots using AI are beginning to sift through and analyze big data, which will allow businesses to use their human resources more effectively and provide a better customer experience. Advances in computers and devices such as wearable tech will make communications faster. As a result, customers will receive contextually appropriate messages at exactly the right time. The challenge will be to protect the privacy of the customer and keep messaging useful and relevant without being intrusive.

As digital databases grow in size and become more important to business, the need for marketing managers to look for new channels to reach prospects is greater than ever.  Stricter privacy regulations may require combining marketing communications with transactional communications as one way to maintain compliance.

As these emerging channels and tools affect our preferred means of communication, it will be essential for businesses to use innovative thinking and take a more connected and integrated approach that empowers business users, improving agility and communications speed with their customers.  How will you meet the challenges of customer communications? You will need innovative solutions in this rapidly changing digital landscape. You want simple solutions that recognize the importance of creating and keeping real connections with every customer while protecting their privacy. You want solutions that save you time and money by empowering business users and that remove the burden of dealing with complex technical issues through managed services – the vendor handles the technical side, allowing you to concentrate on your messaging. You need a solution from an organization that is passionate, authentic, and forward-thinking – a company that is “big enough to cope, but small enough to care”.

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