Social media integration
Social media have become an important aspect in most people’s lives. As an organization you can use these channels to communicate with your customers. This feature allows you to create social media messages and send them to Twitter or Facebook.
For Twitter, you can also create direct messages (DM) to send private messages to customers who follow your Twitter account. You can include links in tweets and track whether those links are opened. Explicit responses can be tracked. And when you know the Twitter ID of your customers, you can be notified when they are tweeting, indicating this may be a perfect time window to send him a message.
With this feature, you can communicate more effectively with your customers using the channels that they use most frequently. At the same time, you’re saving your business a significant amount of money by communicating via digital channels.