In order to improve future communications, it is important to track response rates: was an email delivered and read or did it bounce? Was a push notification delivered to your customer’s mobile device? Did customers follow links to landing pages that were suggested in your communication?
Response Management monitors the status of communications that have been sent. Bounce messages are detected, and a next best action can automatically be executed, such as trying to resend or using a fallback communication channel. When falling back to paper, a message can be included at the bottom of the page to ask your client to verify his email address.
With this feature, your organization employs the channels that your customers are using most actively. In other words, you avoid low response rates, reduce costs and improve customer experience.