Every customer is unique and has his or her own preferences. Some people like to receive all communications on paper, some want email and others prefer a mix of channels, where the communication type will determine which channel is used. So it is important to keep track of their preferences and use this information when sending correspondence.
With this feature you can intelligently retrieve targets or segments from a CRM or other backend system and identify and assign relevant communication schedules for each group. These schedules can be based on characteristics, like age, personal interest or geography.
Preference management boosts response rates and improves customer experience and retention.