Social media integration
Social media has become an important aspect in most people’s lives. As an organization, you can easily use these channels to communicate with your customers.
This feature allows you to create social media messages and send them to Twitter or Facebook.
For Twitter, you can also create and send direct messages (DM) to customers who follow your Twitter account. Your Tweets can include links, and you can track whether the link was opened. Explicit responses can also be tracked. And when you know your customer’s Twitter ID, you can be notified when they are tweeting, indicating that they are active on Twitter and this may be the perfect time window to send them a message.
With this feature, you can communicate more effectively with your customers using the channels that they use most frequently. And by employing digital channels, you simply and easily save costs.