When your customers do not have a good understanding of the language you use in your mobile application, it is very likely this will result in low response rates. By reaching out to customers in their preferred language, you boost customer experience and make correspondence much more effective.
The multilingual capabilities of Scriptura Engage allow you to configure an unlimited number of languages in one mobile template. You configure different texts for different languages, while keeping the overall layout and build-up of a mobile template. Appearance and behavior of each individual object on your mobile template can be configured differently for every language used.
The language that is used to produce the actual output for a mobile device is decided at runtime, depending on the data that is provided or the customer’s preference. Formatting of dates, currencies and numbers is automatically applied and Unicode is supported.
With this one key feature alone, our customers have reported up to 78% reduced number of mobile templates, because the different languages can be managed in one template. This makes mobile template management much more cost and time efficient. Changes can be done in one mobile template, instead of in different templates for each language.