Enterprise Communication Platform
The objective of Communication Center is to act as a central communications hub for customer correspondence. It is a management platform for executing complex multichannel communication strategies in a standardized manner and can be configured, extended, or customized to meet strategic communication objectives of the organizations.
The different Scriptura Engage components (from template design and resource management to output production and delivery) can be managed from Communication Center; a 360° view of all communications is available. Its user interface can be branded to the corporate communications guidelines of customers allowing white label versions. The Figure below shows some screenshots of Communication Center.
Communication Center is designed around the four phases that each communication process goes through.
- Design phase: In the design phase, users can manage communications projects, templates, and related resources
- Compose phase: In the compose phase, data is retrieved and used to assemble the actual correspondence. Users can see the status of each communication job, the number of communications that has been sent, and more. Communication Center also allows for the management of the jobs and communications: Release, pause, and restart. Jobs can be bundled. Communications can be previewed, approved, and rejected.
- Delivery phase: In the delivery phase, Communication Center supports various delivery channels and formats. Channels are configurable and new channels can easily be added.
- Analysis phase: All information that is retrieved during the process of generating and delivering communications can be consulted via secure web dashboards, which includes overviews of jobs, communications, and deliveries with drilldown possibilities and statistics about the different channels and reports.