Maintaining a system for automated customer communications can take time and a lot of IT support. You can save on this by combining Xribe and Zapier. When you connect Xribe and Zapier, you can automatically send communications for most of your business needs. This allows you to focus on the important things while still immediately acknowledging your customers’ needs.

What is Xribe?

Xribe is a SAAS service to create, maintain and send customer communications. It is built with the business user in mind and allows you to create complex communications without any support of IT.

With the business user in mind, Xribe is built to be accesible to everyone within your organisation. Integratable in any existing platform, it’s an online communication design tool with easy-to-use functionalities, yet sophisticated enough to design multilingualindividualized and actionable communications that stay ‘on brand’ and can be delivered across all channels.

What is Zapier?

Zapier is an online automation tool that connects your favourite apps, such as Gmail, Slack, MailChimp, and over 1,000 more. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration. Exchange info between your web applications automatically so you can focus on your most important work. It’s so easy that anyone can build their own app workflows with just a few clicks.

Automate all the things

Automation means to improve the customer experience by automatically providing your customers with the right information at the right time. A nice added bonus is that they can take immediate action inside the communication itself. A good example of this is the abandoned shopping carts reminder you see at many online retailers. Xribe lets you design the communication while taking different factors such as ordered items, age, and language into account.

Zapier lets you integrate Xribe with the shopping platform of your choice providing the needed data to make the communication individual and actual.

Abandoned shopping cart demo

We take the example given in the previous section and set-up a zap doing exactly that. We will use Shopify as our shopping platform but many more are supported in Zapier.

1. Add Shopify as a trigger and choose `New Abandoned Cart` from the options

2. Connect to your account to finish creating the trigger

3. Add a new action Xribe action to create output

4. Fill in the details of the template to use

Project: A project is a collection of environments and tasks that allows your team to coordinate the development of communications

Environment: An environment is an isolated set of resources to which changes can be applied by promoting tasks.

Template: The name of the template to generate the communication from
Input Data: Data to be used in the template. This can contain things like customer name or shopping cart items.

More information about the different concepts of resource promotion can be found here.

5. Add the `Send Outbound Email` action

As you can see it only takes a couple of minutes to set-up the integration between Shopify and Xribe in order to improve customer experience. Provide your customers with relevant communications, delivered at the right time & at the right moment.