Inventive Designers, the company behind customer communications management platform Scriptura Engage, is setting a next step in its strategy towards international expansion, through the appointment of Thijs van den Brink as Channel Manager. He will be managing and expanding partnerships and further develop and intensify the partner program. As a former Partner Manager at Pitney Bowes Software, van den Brink brings to the company many years of experience in customer communications management and the related challenges which partners and customers face.
Customer Communication, an increasing challenge for companies
“Companies traditionally have many legacy core systems and packaged applications that deliver documents. These systems are essential to the business, but they do no longer meet requirements for modern customer engagement. Communications have become a huge differentiator and contribute massively to customer satisfaction. Companies need to start acting outside-in, where the customer is at the center of all decision making processes”, explains van den Brink. “The way companies do their marketing communications has changed massively over the last years, but implementing flexible, personalized service communications or a combination of service and marketing via various channels is often not possible with the existing applications. We offer a solution with Scriptura Engage.”
Scriptura Engage, Belgian leader in CCM software
In its latest ‘Wave for Customer Communications Management’, Forrester states that “Scriptura Engage is a good short list candidate for point-of-service communications and general correspondence”.
Scriptura Engage helps companies improve their transactional customer communications by automating and simplifying the creation, delivery and interactivity of communications. It helps companies converting from pure print to multichannel (digital, mobile, print, etc.) and giving business users autonomy in usually very IT and legacy-bounded tasks.
Partnering for growth
“Partners are key to our success”, says van den Brink, “They combine local knowledge and expertise towards our proven communication management software solution and expertise. Scriptura Engage is applicable for all verticals and for both large and midsize companies that want to improve communications and interactions with their customers. My goal is to help and advise our partners how to make their customers more successful with a customer-centric approach of their structured communications.”
“Why would anyone be interested in working with us? We are convinced that we offer a proven, open and future-proof alternative to the established leaders in the market. Over the years the management has intentionally maintained a company composed of compact teams of carefully selected professionals. As a result, our communication lines are short which allows our partners to easily communicate with our development and product management teams about new features and trends that their customers feel are essential to their success.”
From a customer-centric perspective we also ask our partners for feedback from their customers so we can constantly improve our solution to stay in line with the needs of the Scriptura Engage users. As with customers, involving partners from the outset will show that their requirements and input are important to us. A true differentiator is the degree of participation our partners can have in the product roadmap. To bring this to the next level, a new initiative of “inner circle meetings” with partners’ customers will be started shortly.
You see a lot of potential in working together? Don’t hesitate to contact us.