The exercise of defining those personas is interesting and gives you insights in how users are actually using your software. But the real benefits of personas lie in their usage in product development.
Defining and publishing user personas is not a once-off exercise, but a new way of thinking. This way, you show the whole organization that you want to put the user in the center.
User personas, in combination with user stories (descriptions of functionality in terms of the type of user, what they want and why they want it in a non-technical manner) makes that marketing, sales, analysts, developers and designers can communicate efficiently about features and their targeted users.
Personas put a face on the otherwise abstract user, making it easier for a designer and developer to empathize with and think like the user, resulting in functionalities that a type of user really needs.
When you see the world from your user’s perspective determining what is useful and what is not becomes a lot easier. Personas help us to define who the software is being created for and also who not to focus on. Having a clear target is important.
Usability in business software gets more and more attention as users are demanding the same experience as the websites and mobile apps they use (in their personal life). It is not a shame that developers don’t always know what is best for the user. User personas are created with the purpose to represent the real users and can provide answers and direction.
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To define the User Personas, our UX experts (coached by a consultant of Studio Dott, an all-round creative and design firm) have conducted (and are still conducting) a number of interviews with our users. We are currently in the process of defining User Personas for the management, integration and administration of Scriptura Engage.
If you believe you have valuable input, do let me know!