None of us can escape digitalization. Processes are speeding up, the amounts of data are growing and more and more businesses turn to automation. Digitalization is a new dimension which enables you to improve your customer service and the overall customer experience. While the customer might never come to appreciate paying bills, digitalization will help you create the invoices that allow them to do so as comfortably as possible. By making use of different means of payment, you enable your customers to settle bills faster and simpler than ever before.
Different payment methods
Consumers expect they can pay how they want wherever they want. This is also true for invoices. Where people used to receive bills in the mailbox, they now more often wish to receive and pay them digitally. But how do you guide your customers in this process? How do you set them at ease as you introduce new payment methods? What aspects do you need to pay attention to when you create electronic invoices and by virtue of what communications can you warm them to these new possibilities?
We like to help you and give you some pointers on how to make use of new payment methods and how to create the user experience that makes paying bills easier and quicker.
The importance of clear-cut invoices
Designing paymails or invoices is entirely different than designing a leaflet, flyer or other commercial communications. The key to success is ensuring the best possible user experience. The purpose of UX design is to provide users of services or consumers with a positive experience. When designing paymails and invoices, pay attention to the following:
A fast payment requires a quality paymail that conveys a short and concise intro message about what the invoice is for, highlights the amount to be paid, payment details and the payment method and allows the customer to do so quick and simple. You know who the customer is so address him or her personally.
The goal of your paymail is to inform your customer about a payment to be made and motivate them to do so swiftly. Conveying trust and ensuring ease of use are important, as well as paying care and attention to creating a quality call-to-action button. There is no such thing as the perfect call-to-action. Getting this right often is a process of trial and error. However, a good CTA pops out but is short. Two or three words suffice. If you have room to spare you can communicate what the customer can expect. Words such as ‘now’, ‘today’ or ‘immediately’ create a sense of urgency.
For the button itself, the colour green works well, as well as blue and yellow. Rounded corners make sure the message is easier to read, while sharp corners are often perceived as a warning. By leaving room around the button you make it more noticeable.
It’s important that the look-and-feel differs from your more standard newsletters. It’s a transactional communication which needs to be made clear by the look-and-feel. Despite the fact that people are getting more used to making payments online, many customers still remain rather careful. That’s why a relationship of trust between you and your customers is important.
A recognizable look-and-feel will put your customers at ease and inform them of who the communication is from even before they notice your brand name or logo. Is it possible for the customer to make payments with iDeal, Payconiq, itspaid or other partners? Make sure to add these logos close to the payment button. Above, below, or on the button if possible. Besides your own logo, adding the logo of a well-known payment provider can also build the credibility of the invoice and encourage customers to proceed and make the payment.
The coming weeks we will dig deeper into the importance of digitizing invoices in order to meet customer preferences and ensure swift and easy payments. If you want to keep up to speed, make sure to check out our coming blogs.
Subscribe to our newsletter if you haven’t done so already and you will be the first to know when we post new content.